Hello, I’m Jay – a Design-doer, an amateur diver, exec coach and curator. The work my teams and I have done lives in your pocket, on desktops, in outcomes & jobs-done! In some cases, the experience envelopes you, like airports & conferences. I bring the power and rigour of design to bear on org challenges—to drive innovation & transformation, create products and platforms that
simplify the complex, drive adoption and fuel growth.
Selected interviews, podcasts, conversations, writings and guest posts
“Through his work and Design leadership at Adobe, Flipkart, the VC SAIF Partners, MakeMyTrip + GoIbibo, and ArogyaSetu, Jay has redefined the role and influence of Design in Tech and Business.
As the founder and curator of DesignUp, SE Asia’s largest Design-In-tech Conference, he continues to serve and support communities and causes”
Shiva Viswanathan
CMO+Design Head, catenate.io
Former MD & Exec Creative director,
Ogilvy Digital, SE-Asia
“In a world where everyone celebrates the destination, Jay emphasises the importance of the journey”
Dharmesh Ba
User researcher | insight seeker | story teller
Design output – an interface, an identity, a flow, or an image – is like the tip of an iceberg.
Beneath every singular piece of work are multiple discussions, debates, deep-dives. Points and counter-points, vision and revision. Research and insights. Questions around interoperability. Most of these cannot be shown or shared, not in this format at least.
In these few selected projects, I have been part of those long backstories, and have contributed in myriad ways. Sometimes as a crafts-person, a creative director, a facilitator—and often as a guardian of the vision, investigator of insights and custodian of the user’s voice.
I am deeply grateful to my team-mates across orgs and geographies, my mentors, managers and friends (designers and non-designers alike) who have shaped many of these projects and the trajectory of my career.
“Pain is inevitable.
The Buddha
Suffering is optional.”